Measuring the impact of The Send Kansas City
What is the Kingdom impact of The Send on individuals and society?
The Send is a national campaign to catalyze every believer into a lifestyle of Christ-like action. Through 12-hour event gatherings, the vision is to activate a whole generation of believers to pursue their “evangelistic and missional calling,” eliminating the disconnect between their beliefs and actions. To use the language of The Send, “this is the war on inaction and we are just getting started.”
But to what extent does The Send achieve this vision? What impact does this event have upon participants’ mission activity? Is there a substantial reduction in the disconnect between participants’ beliefs and actions? And how can The Send improve its impact in future events across the country and the world?
To answer these questions, The Send has partnered with Eido Research to measure the Kingdom impact of The Send on individuals and society. Integrating metrics for Eido’s Kingdom Impact Framework, this first-of-its-kind impact study, will enable The Send to draw on objective evidence to discover and improve its impact.
Impact study
Through a longitudinal design, participants will answer a short 5-10 minute questionnaire on two occasions:
1. Baseline questionnaire: one month before The Send Kansas City
2. Endline questionnaire: one month or three months after The Send Kansas City
Improve The Send’s long-term impact in people’s lives
The research will measure changes that occur in participants’ lives and look to identify why these changes may be occurring. Answers to these questions will allow The Send to build upon effective events and ministry partnerships, and reduce any unwanted impacts. In particular, the research will help The Send discern where specific training and local partnerships are causing individuals to not just feel inspired, but to continue living out missional lifestyles.
Figure 1: Graph shows example results from the impact study of The Send Brazil
Celebrate The Send’s impact with objective evidence
Secondly, results will enable The Send to celebrate with statistical evidence the impact they are having upon participants’ beliefs and actions. All too often, ministries rely on anecdotes and stories to celebrate the impact they are having. While stories are powerful, they are often subjective and lack the rigor of objective evidence.
Figure 2: Graph shows example results from the impact study of The Send Brazil
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To find out more about this impact study and other insights from Eido Research, please sign up below.